The process of finding an ad in the “yellow pages” is growing more and more obscure with each passing day. To the millennial generation, phone books are reserved for history class. Even the online versions of these once ubiquitous services are usually a step or two behind the search results you would get with your own web presence. The fees are sky high. And there are no guarantees you’ll see a single customer.
Auto repair marketing is a whole new game in the evolving digital age. Potential customers are looking to engage with your website, and if they don’t like what they see they aren’t going to engage at all. Let’s look at the cold online auto repair marketing facts.
You Must Have a Website
The phone book and yellow pages are already in the recycling bin. When customers are looking for an auto repair shop, they go first and foremost to the web. They will not be listening to your radio ad.
And make no mistake: you HAVE a web presence. If you don’t have a website, someone else is controlling your business’s message. Type your shop name into any search bar, and the first thing to come up is going to be Yelp and other review sites. The reviews might be good, or they might be bad. But generally customers more often take time to leave bad reviews than good ones.
With your own website, optimized to appear at the top of the search rankings, you can control your message and give clear info of all your services before potential customers have a chance to look anywhere else.
Your Website Must be Mobile Friendly
Today, a huge percentage of potential customers are choosing to discover the local auto repair market while stranded on the side of the road. A quick Google search on their smart phone should be bringing you up front and center to rescue them. If your website breaks when fed through the narrow view of the typical smart phone, things need to change quickly.
Your Website Must Be Optimized for Google Local Results
Now more than ever, search engine giant Google is trying to help the small local business out. If you can properly report your location to on-the-go searchers, you can be one of the first businesses to pop up in search results if you happen to be the geographically closest. No extra advertising costs, no extra fees. And you even save on gas in the tow truck.
Does your auto repair shop need digital marketing? The answer is obviously, unavoidably yes. Auto repair marketing has moved far beyond print ads and clip-out coupons. You need to put yourself in front of eyeballs before the auto repair shop on the other side of the street scoops up all the web traffic. Don’t wait another second to take action and research your options.