For a auto repair shops to be able to succeed and gain an edge in the market, they must have their own auto repair marketing strategies. A good one includes certain ways to allow communication from customer to service provider. Through this communicative relationship the customer is able to discuss finer details on what he wants from the automotive repair shop. Greater interaction in the sales transaction will help the business get growing sales. The strategy formed for the automotive repair shop should fit with its assets and avoid straining it with too much. The shop should also take note on building bonds with customers, being able to show your message, have a clean and ethical workplace of comfort, keeping up with the wants of the customers, and facilitate all work being done in an orderly manner. These are some things that you need to have a successful automotive repair shop sales strategy.
1.) Create bonds and maintain them – Customers seeking service always thing about the provider. How their interaction will go. Of course people will want to do business with those who know how to handle matters properly and with right manners. Once you do interact with your customers it’s important to keep the bond strong. This creates loyal and happy customers willing to come back and even share word about your shop and services.
2.) Give them your value message – A successful business knows the effectiveness of “Unique Value Preposition”. This is what makes your repair service unique from others and can act as your business’s strength on getting more customers. Having something other business don’t greatly improves the customer’s experience. They are more likely to come back to you than other shops. Make sure you make this uniqueness knows through proper messaging and communication.
3.) Have a customer-helpful atmosphere – It is great to make the customer happy and get another sale, but sometimes we are faced with a decision whether to sell them in a way you are benefitted the most, or able to help them find something right. You make many sales a day, and you don’t want that to go down. It is best to assist your customers while they are at your shop and help them find ways to improve their experience – not always what benefits you the most.
4.) Know how to keep up with their wants – Shops usually begin to fall apart due to failure of delivering to their customers wants. This can be due to false information provided or slow work. It’s important for you and your crew to pick up the pace and tend to their customers. Always deliver what they want, when they want.
5.) Do some follow ups – Doing something as simple as this gives good benefits. After people finished getting serviced at your shop, they might have a few concerns or want more. Call your customers some time after and follow up on the vehicle you have serviced them. They might discuss to you some concerns and they will be thankful for your concern. This makes them happy and improves your business.
Marketing, after all, is not just simply advertising your business. Auto repair marketing strategies should also incorporate being responsive to the customers and providing good after sales service.